The original Fioretto but dressed in purple. A variety rich in anthocyanins, sweet, colorful and attractive. It respects all the peculiarities of the white, such as the absence of the typical bad smell of cauliflower during cooking and the ease of digestion.

How it is grown


The term Murasaki in Japanese, among other meanings, can refer to the purple gronwell plant (Lithospermum erythrorhizon), the roots of which were historically used to produce a purple dye in Japan.


A drop of oil and a quick sauté in the pan and it’s ready to be enjoyed.

Growing tips

It is important to use a draining soil to avoid the risk of water stagnation.
Fioretto® requires an average temperature of no less than 15 degrees for correct development, therefore the autumn-winter period is not the best time for growing except in the southern territories.

Where to buy our products


Since 1817 production and sale of vegetable, flower and lawn seeds, fruit and ornamental plants, bulbs, tools and fertilizers. Mail order sales through catalog and website and direct sales in the Garden Center in Milan. The mission of Ingegnoli brothers is to spread the passion for greenery, with a constant search for the best quality, respecting nature towards the maximum satisfaction of its customers, thus becoming one of the best known companies in the sector both in Italy and in the abroad.

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Valfrutta’s roots lie in italian land, in its agricultural culture, in that fertile ground of respect for nature and its fruits.

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